Robi Jersey Design SMS Campaign Eid Ul Azha Duration 2015

Odommo jersey design SMS Voting Campaign

Campaign duration

14th September 2015 – 20th September 2015

Background

Robi Odommo Jersey Design is a jersey design contest that offered the platform to the fans of Bangladesh cricket team to participate and showcase their creativity in designing the national team’s jersey. Bangladesh Cricket Board and Robi Axiata Limited are the joint stakeholders in this campaign.
The objective of the campaign is to engage mass people into showing their support for the national team by making the design of their jersey, and in the process allowing Robi brand to be exposed as the sponsor of the national cricket team on a huge scale.
More than 8000 participants have already submitted their design and top 11 designs have already selected among them. The second part of the campaign is voting round and top design will be selected through voting. Robi user can vote via online site and SMS. Combining the vote and judges’ mark, the best design will be selected and will be declared in a gala event.

Process Flow

– Only Robi user can vote through SMS
– For SMS voting, Robi user needs to send voting keyword for the selected design to the short code 22020.
– Robi subscribers can vote as many times as they want.
– For per vote, the user must have a minimum balance of BDT 2.37 (with SD & VAT) in main account.
– User will get 1 point for each vote.
– User can know their vote by sending ‘SCORE’ to 22020.
– Users who will reach the benchmark score of 5000 points will get the chance to join and enjoy the final gala event of odommo jersey design contest.

SMS voting keyword for selected jersey

Any Robi user can vote through SMS, below are the voting process for selected jersey –

Design Name Keyword Voting Process
Jersey Design 1 1 Type 1 and send to 22020
Jersey Design 2 2 Type 2 and send to 22020
Jersey Design 3 3 Type 3 and send to 22020
Jersey Design 4 4 Type 4 and send to 22020
Jersey Design 5 5 Type 5 and send to 22020
Jersey Design 6 6 Type 6 and send to 22020
Jersey Design 7 7 Type 7 and send to 22020
Jersey Design 8 8 Type 8 and send to 22020
Jersey Design 9 9 Type 9 and send to 22020
Jersey Design 10 10 Type 10 and send to 22020
Jersey Design 11 11 Type 11 and send to 22020
Tariff table
Particulars Tariff Auto-renewal
Per voting through SMS BDT 2.00/per vote N/A
Notification/Wrong keywords/Score FREE

**Note: Above tariff excluding 3% Supplementary Duty (SD) + 15 % VAT on price inclusive of SD.

Point & benchmark
Particulars Point
Point on each vote 1
Benchmark to be achieved 5000

– 10 participants who will touch the benchmark points will be selected as winner(s) and get the gratification.
– If 10 participants already reach to the benchmark point then a real-time notification will send to all participants to acknowledge it.

Reward for the participants (excluding Robi/Genex/CP employees)

– The participant(s) who will attain the benchmark score of 5000 points during the whole voting period will be selected as winner(s) and they will receive promotional gratification.

– For attaining the benchmark score, 10 winners will get the opportunity to join the gala event of odommo jersey design contest.
*** All the winners will be selected based on the given benchmark points and will be notified over phone call by the respective CP.