Robi New Offer Gaan and Adda With Singer Salma

Campaign duration

13th May 2015 – 1st June 2015

 

Campaign Summary

Through participating the quiz, user will be eligible to play the quiz and winner(s) with minimum 2000 points will get the chance to meet with Salma and get the opportunity to join an event to enjoy the musical show and to take photo with her. With minimum 6000 points, the mega winner(s) will get Samsung Galaxy Grand Prime handset.

To join the campaign, users have to subscribe the service “Priyo Salma” – famous singer (Close up One winner) and will get daily SMS update from her, also users can SMS to Salma to get direct feedback from her. So it will be direct Communication (SMS) process between Salma & Robi users.

 

Available Keywords

–  Activation: START Q
–  Score Information: SCORE
–  Retrieve last question: Restart
–  Deactivation: STOP Q or STOP SA

Score calculation

>  Right answer – add 2 points
>  Wrong answer – deduct 1 point

 

Campaign Modality

•    “Gaan o Adda” contest duration is 20 days.
•    Daily Winner(s) with minimum 2000 points will get the chance to meet with Salma and get the opportunity to join an event to enjoy the musical show and to take photo with her.
•    During the campaign period, winner(s) with minimum 6000 points will get Samsung Galaxy Grand Prime handset.
•    After subscribing the campaign and service, users will get daily update of Salma, one question about Salma with multiple answers along with notification messages.
•    By sending A/B and giving the right answer, players will collect the points to reach the benchmark points to be winner.
•    Each correct answer will marked as 2 points and 1 negative point count for wrong answer.

 

Process flow

•   User will just type START<>Q  & send to 16235 or dial *16235*9*1#
•   User automatically receives confirmation messages regarding quiz and service.
•   After confirmation, system will automatically send question and a update from Salma.
•   User can send A or B to answer the question.
•   Anytime user can get the last question by sending RESTART to 16235.
•   For deactivating the contest and service, type Stop Q or Stop SA  & send to 16235 or dial *16235*9*2#

 

Tariff: (in BDT)

>  Regular Priyo Salma content: 2.00+VAT/Content (Daily One content)
>  Quiz Question : 2.00+VAT/MT
>  Notification/Confirmation message, score & Opt-in/opt-out messages: FREE
 

Benchmark & gratification for the winners

Whoever touches the daily/ grand benchmark points during the campaign period will be rewarded.

Winner Selection Benchmark Score Reward
Daily 2000 Meet & Greet with Salma
Grand 6000 Meet & Greet with Salma + Samsung Galaxy Grand Prime handset